The resort of Primorsko is rightfully considered to be the pearl of southern Bulgarian Black Sea coast. Glamorous sandy beaches (with total length of more than 2 km), ecological purity (the resort is neighboring with the world famous reserves like "Ropotamo", "'Water-lilies - Arkutino", "Sandy Dunes Perla") create a uniquely gratifying atmosphere for rest.

Modern hotel complexes and cozy family managed hotels in the towns of Primorsko and Kiten surpass any advertised expectations. Lately this place has become a favorite rest place of many Bulgarians as well as numerous tourists from the Czech Republic, Slovakia, Serbia, Macedonia, and Germany. The visitors are attracted both by the crystal clean sea, sandy beaches, and also affordable prices in the numerous taverns, restaurants, bars and shops.